In December 2017, Armani launched a new edition of Si fragrance from 2013, represented by Hollywood actress Cate Blanchett. Si Passione is a reinterpretation of the original that gives it a new dimension described as an irresistible combination of grace, strength and independent spirit. Announced as an intense, uncompromising scent, it is made for a confident woman who dares to say yes, and is to embody the red lipstick effect in the bottle.Si Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Si Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self assurance that a swipe of red lipstick can instantly give the wearer.

Armani Si Passione fragrance samples available in 1ml, 3ml and 5ml sizes.