Bond No. 9’s home base, Bond Street, used to be a quiet, modest NoHo side street. No longer. Suddenly it’s a hotspot, thronged with see and be seen young celebs and attendant paparazzi. A modern sexy gourmand oriental scent.

Here at Bond No. 9, we’ve always loved the low key, unassuming, out of the way NoHo side street that’s been our headquarters and flagship since 1999. Today, this two block cobblestoned stretch is no longer unassuming. Sure, it still exudes a vintage Downtown vibe. But dramatic changes have taken place on Bond Street. Over the past several years, it’s evolved into a zone of casually elegant fabulousness for the millennial supermodels, the iconic movie stars, the politicos and business tycoons who’ve moved into the minimalist starchitect condos now punctuating Bond Street. Not to mention the paparazzi and bloggers who follow in their wake and the savvy young shoppers frequenting the indie boutiques and A list destination restaurants that’ve sprung up as if by magic.

New Bond St. fragrance samples available in 1ml, 3ml and 5ml sizes.