This is a great balm and works really well with the texture of my beard. I would say the product photo is a little misleading, I got this because it came off as more of a cream or butter consistency but when you open the casing it has more of a waxey consistency. When Ive used it Ive taken about the recommended amount, maybe a little more, and warmed it in my hands and thats when it gets more of a balm consistency. It feels great on my skin, adds softness to the beard, holds shape well, and smells fantastic. It also adds a little shine to the beard, so if you want more of a matte look I dont know if this would be a good product to use. Ive used a lot of beard balms/creams/oils over the years but I would say that this is probably one of the favourites Ive used so far

Its not a strong scent. I use it on my sons beard. He is in a rehabilitation hospital, and he gets compliments on how good he smells. I only purchased the balm, so I havent noticed a difference in the softness of his beard. I will have to purchase the entire line to notice that attribute.

Smells good. Not a strong scent but masculine subtle. I guess my beard feels softer, may take some weeks to fully see the effect but I would get beard balms again. It?s summer so it may be better for the cooler seasons. I like!